CRLG MASTER GUIDES SERIES

You:

As you know, we are proposing articles, ebooks, ecourses and online collaborative platforms as well as videos, and social posts as solutions to the knowledge pains and unmet needs of CRLG professionals. Articles, SM posts and videos are free of charge while eBooks and eCourses are monetized in large majority. However, we want to create a shorter version of the ebooks, a sort of a teaser for the monetized eBooks and eCourses. Do you understand?

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ChatGPT:

Yes, I completely understand! The idea is to create a shorter, teaser version of your monetized eBooks and eCourses. This “teaser” version serves as:

1. A Value-Packed Preview:
   • Offering readers actionable insights, a glimpse of the premium content, and an overview of the monetized material.
2. A Lead Magnet:
   • Attracting potential buyers by showcasing the quality and relevance of your solutions to their knowledge pains and unmet needs.
3. A Conversion Tool:
   • Strategically designed to encourage readers to purchase the full eBook or eCourse for in-depth solutions and expanded content.

Key Features of the Teaser Version

1. Concise and Action-Oriented:
   • Around 10-15% of the full eBook’s content.
   • Focuses on the most pressing challenges and high-impact solutions.
2. Strategic Structure:
   • Includes a compelling introduction, selected sections or summaries from the core chapters, and a strong conclusion with a clear call-to-action (CTA) to explore the full version.
3. CTA Integration:
   • Prominently placed CTAs leading to the purchase page for the eBook or eCourse.
4. Branding and Consistency:
   • Retains your frameworks (The Catalyst Cycle™, The Knowledge Prism™, The Dissemination Matrix™) and branding tone to reinforce trust and authority.

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Proposed Workflow for Teaser Creation Automation

1. Trigger

• Start with a new table in Airtable for “Teaser Content.”
• Trigger the automation when a new eBook record is added or updated.

2. Select Key Chapters/Sections

• Use a ChatGPT module to analyze the full eBook outline and:
  • Select 2-3 high-impact chapters (e.g., addressing major challenges or introducing frameworks).
  • Summarize each selected chapter to 150–300 words, focusing on actionable insights.

3. Generate Teaser-Specific Introduction

• Use a ChatGPT module to craft a brief, engaging introduction highlighting:
  • The knowledge pain points and unmet needs addressed by the eBook.
  • The unique value proposition of the full eBook or eCourse.

4. Craft CTAs

• Create multiple CTAs, such as:
  • “Unlock the complete guide to urban resilience—purchase the full eBook today!”
  • “Discover actionable strategies for urban transformation. Access the full eBook here!”

5. Assemble the Teaser Content

• Combine:
  • The teaser introduction.
  • The summarized sections.
  • The conclusion with embedded CTAs.

6. Review and Refine

• Pass the teaser content through a Humanizer Module to ensure it resonates with CRLG professionals.

7. Publish

• Format and publish the teaser version as:
  • A downloadable PDF (as a lead magnet or free resource).
  • A blog post linking to the full eBook or eCourse.

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Sample Structure for Teaser Version

Title: A Resilient Future: Key Insights from [Full eBook Title]

1. Introduction:
   • Highlight the critical challenges faced by the target persona/segment.
   • Emphasize the eBook’s value in addressing those challenges.
2. Core Sections:
   • Key Challenge #1: A short summary from the corresponding full eBook chapter.
   • Key Framework Introduction: A brief overview of one trademarked framework.
   • High-Impact Case Study: A teaser from a case study in the full eBook.
3. Conclusion:
   • Summarize the importance of addressing these challenges holistically.
   • Reinforce the benefits of the full eBook/eCourse.
4. CTA:
   • Clear, actionable steps to purchase or explore the full version.

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Benefits of the Teaser Version

• Lead Generation: Attracts new audiences by offering free, valuable insights.
• Trust Building: Demonstrates your authority and expertise in addressing CRLG challenges.
• Increased Conversions: Encourages readers to explore the full eBook/eCourse for comprehensive solutions.

Would you like to proceed with designing the teaser creation automation workflow, or should we refine the teaser structure first?

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You:

I don’t agree with you on the Key Features of the Teaser Version. Here is my vision:
Although, a short version of the real eBooks, this version is a full fledge eBook intended to the segment in general, while our monetized eBooks are targetted to specific personas in specific segments. Do you see what I mean: Generic vs Specialized?

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ChatGPT:

I see exactly what you mean, and it’s a fantastic distinction! Your vision positions the teaser eBooks as generic, full-fledged resources for the broader segment, while the monetized eBooks remain specialized and tailored for specific personas within that segment. Here’s how we can adapt the strategy and workflow to reflect this refined perspective:

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Key Features of the Generic Teaser eBook

1. Broad Applicability:
   • Audience: Aimed at the entire segment, addressing high-level challenges and solutions relevant to all personas within that segment.
2. Comprehensive Yet Concise:
   • While shorter than the monetized versions, the teaser eBook is complete, offering actionable insights across the segment’s key pain points, challenges, and opportunities.
3. Educational and Authoritative:
   • Establishes your expertise and authority in the segment, building trust and encouraging further exploration of specialized resources (e.g., monetized eBooks and eCourses).
4. Simplified Branding:
   • Incorporates your proprietary frameworks (The Catalyst Cycle™, The Knowledge Prism™, The Dissemination Matrix™) but in a more general context, ensuring accessibility without delving into persona-specific applications.
5. Clear Segmentation:
   • Distinct from specialized eBooks, the teaser focuses on foundational knowledge, trends, and high-level strategies applicable to the entire segment.

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Workflow for Creating the Generic Teaser eBook

1. Trigger

• Use the existing Airtable table of eBooks for segments.
• Trigger the automation when a new “Generic Teaser eBook” record is added.

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2. Generate the Outline

• Prompt the ChatGPT Module:
  • Generate a broad, high-level outline addressing:
    1. Foundational knowledge of the segment.
    2. Key challenges affecting multiple personas in the segment.
    3. General solutions and strategies applicable to the segment.
    4. High-level applications of proprietary frameworks (The Catalyst Cycle™, The Knowledge Prism™, etc.).
    5. Concluding thoughts on segment-wide opportunities and trends.
• Example Outline:
  • Introduction: Challenges in [Segment Name].
  • High-Level Challenges: Common Obstacles in [Segment].
  • Segment-Wide Solutions: Emerging Trends and Strategies.
  • Proprietary Frameworks: Simplified Applications.
  • Case Studies: Examples Across the Segment.
  • Conclusion: Future Trends and Opportunities.

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3. Write Each Chapter

• Iterate through the outline:
  • For each chapter, pull data from existing reports (e.g., segment challenges, facts & figures, and knowledge reports).
  • Use a ChatGPT Writer Module to generate concise, insightful content:
    • Focus on general strategies, not persona-specific solutions.
    • Simplify applications of proprietary frameworks for broader accessibility.

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4. Include Case Studies and Data

• Add generic case studies and segment-wide data:
  • Select case studies and facts & figures relevant to the entire segment.
  • Highlight key insights and lessons without diving into persona-specific contexts.

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5. Branding and Design

• Incorporate your branding elements:
  • Keep the proprietary frameworks as central themes but in a generalized format.
  • Avoid overloading with persona-specific details to maintain the generic appeal.

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6. Publish and Promote

• Formats: Publish the teaser eBook as a free download in multiple formats (e.g., PDF, ePub).
• Distribution:
  • Highlight its availability in your social media posts, newsletters, and blogs.
  • Use CTAs within the teaser to drive readers toward monetized resources.

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Comparison: Teaser vs Monetized eBooks

Feature	Generic Teaser eBook	Monetized Specialized eBook
Audience	Entire segment	Specific personas in the segment
Content Depth	Broad, high-level insights	In-depth, persona-specific strategies
Focus	General challenges and solutions	Targeted solutions and frameworks
Proprietary Frameworks	Simplified applications	Detailed and contextualized applications
Pricing	Free	Monetized
Purpose	Lead generation, authority building	Revenue generation

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System and User Prompts for the Teaser eBook

System Prompt:

You are an expert in creating segment-focused eBooks designed to address broad challenges and solutions applicable to multiple personas. Your task is to:

• Generate comprehensive yet concise chapter outlines and content that cover the segment’s key challenges and opportunities.
• Include simplified applications of proprietary frameworks (The Catalyst Cycle™, The Knowledge Prism™, The Dissemination Matrix™).
• Write in an engaging, authoritative tone suitable for professionals across the segment.
• Exclude persona-specific solutions to maintain broad applicability.

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User Prompt:

Write a generic eBook titled: [Insert Teaser eBook Title], designed for the [Insert Segment Name].
Focus on broad challenges, trends, and solutions relevant to the segment as a whole.
Ensure the content includes:

• General applications of proprietary frameworks (The Catalyst Cycle™, The Knowledge Prism™, The Dissemination Matrix™).
• High-level solutions and strategies that address segment-wide challenges.
• Generic case studies and data insights relevant to the segment.
• A strong conclusion summarizing future trends and opportunities for the segment.

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Would you like to test this workflow, or should we first refine it further?

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You:

How could we call this category of products?

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ChatGPT:

The category of generic, full-fledged eBooks intended for the entire segment while serving as a gateway to more specialized offerings could be called something that reflects their broad applicability, actionable insights, and strategic purpose. Here are some suggestions:

Category Name Suggestions

1. Insight Guides
   • Highlights their focus on providing key insights for the entire segment.
2. Knowledge Companions
   • Suggests a resource that accompanies the reader in understanding the segment.
3. Segment Playbooks
   • Conveys a practical, strategy-driven focus applicable across the segment.
4. Foundational Handbooks
   • Emphasizes their role in providing foundational knowledge.
5. Strategic Overviews
   • Focuses on their purpose as a high-level resource for the segment.
6. Universal Blueprints
   • Suggests a broadly applicable and adaptable framework for the segment.
7. Sector Explorers
   • Highlights their role in exploring challenges and solutions within the segment.
8. Actionable Insights Series
   • Stresses their utility in providing actionable, high-level insights.
9. Segment Essentials
   • Simple and clear, emphasizes that these are essential resources for understanding the segment.
10. CRLG Master Guides
    • Reflects a comprehensive, authoritative resource tailored to CRLG professionals.

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Positioning These Products

• Purpose: These eBooks aim to educate, inspire, and provide a broad perspective on segment-wide challenges and solutions.
• Target Audience: CRLG professionals and stakeholders interested in understanding a segment’s dynamics without diving into persona-specific details.
• Call-to-Action (CTA): Encourage further exploration of specialized monetized eBooks and eCourses for in-depth solutions.

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Would you like to settle on one of these names or brainstorm further options?

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You:

10 is my favorite pick

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ChatGPT:

Great choice! CRLG Master Guides conveys both authority and broad applicability, perfectly aligning with your goals for these eBooks. Would you like to refine the branding or design elements for this product category, or should we proceed with implementing it into the workflow?

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You:

We can still envisage to sell “physical” versions as Amazon KDPs; what do u think?

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ChatGPT:

Selling physical versions of your CRLG Master Guides through platforms like Amazon KDP is an excellent idea. It expands your audience, offers an additional revenue stream, and enhances your brand’s credibility. Here’s why it makes sense and how to integrate it into your strategy:

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Why Offer Physical Versions on Amazon KDP?

1. Professional Credibility:
   • A tangible book lends authority and positions your brand as a serious thought leader in the CRLG ecosystem.
2. Wider Audience Reach:
   • Many professionals still prefer physical copies for reference, especially for comprehensive guides.
3. Additional Revenue Stream:
   • Leverage Amazon KDP to monetize beyond digital sales without requiring upfront printing or inventory costs.
4. Gift or Conference Use:
   • CRLG professionals may purchase physical copies for team distribution, training, or conferences.
5. Cross-Promotion Opportunity:
   • Use the KDP listing to promote your digital offerings (specialized eBooks, eCourses, and collaborative platforms).

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How to Adapt the CRLG Master Guides for Amazon KDP

1. Formatting and Design

• Ensure high-quality formatting for print (Amazon KDP has specific requirements for dimensions, margins, and fonts).
• Include professional cover designs tailored for physical books, with segment branding and proprietary framework logos.
• Add tables, infographics, and “rubriques” (facts, case studies) to make the book visually engaging.

2. Custom Sections for Physical Copies

• Consider including additional material exclusive to the print version, such as:
  • “Notes” sections for professionals to jot down insights.
  • Printable worksheets or templates tied to your frameworks (e.g., The Catalyst Cycle™ roadmap).
  • QR codes linking to digital resources or extended content.

3. Print Length

• Aim for a book length of 150–300 pages to maintain a balance between readability and perceived value.

4. Pricing Strategy

• Align the price with the professional audience:
  • Paperback: $25–$50 (depending on length and added content).
  • Hardcover: $50–$80 (premium offering for institutional buyers or leadership audiences).

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Steps to Integrate Physical Book Creation into Your Workflow

1. Finalize the Digital Master Guide:
   • Use your existing automation for content creation to produce a polished, comprehensive guide.
2. Design for Print:
   • Collaborate with a designer to adapt the content for Amazon KDP’s print specifications.
3. Set Up Amazon KDP:
   • Create an account on Amazon KDP and upload the formatted manuscript, cover, and metadata (e.g., title, description, keywords).
4. Marketing and Distribution:
   • Leverage your existing platforms (websites, social media) to promote the physical book.
   • Add a “Buy on Amazon” link in your CRLG Master Guide teasers and other marketing material.
5. Bundle Options:
   • Offer discounted bundles (e.g., physical book + eBook or eCourse) for added value.

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Potential Challenges and Solutions

1. Formatting Complexity:
   • Use tools like Adobe InDesign or Vellum for professional formatting.
   • Alternatively, hire a freelancer with Amazon KDP expertise.
2. Pricing Competition:
   • Highlight the unique value of your books (e.g., proprietary frameworks) to justify premium pricing.
3. Shipping Costs:
   • Amazon KDP’s global distribution eliminates most shipping concerns.

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Next Steps

• Would you like to integrate Amazon KDP creation into the existing automation workflow or create a separate workflow for physical book publishing?
• Should we explore bundling strategies to enhance perceived value?

Let me know how you’d like to proceed!