Podcast Strategy
- 🚀 Why This Is a Smart Move
- 🔧 Implementation Pathway (Fully Automatable!)
- 🎯 Strategic Bonus
- 🌐 WordPress Multisite Structure
- ✅ Table: 🎧 Episodes
- 🔁 Trigger
- 🔧 Steps
- ✅ 1. Premium Feed for Subscribers
- ✅ 2. Transcripts + Reports as Premium Downloads
- ✅ 3. Series-Only Access
- ✅ 4. Early Access / Ad-Free Listening
- ✅ 5. Institutional Licensing
- 🆓 Free Tier – $0/month
- 💼 Pro Tier – $9/month or $90/year (early bird: $49/year)
- 🧠 Institutional Tier – From $490/year
You:
Hi; I have just discovered that NotebookLM provide a fantastic “audio overview” feature that can synthesize or summarize a doc in a conversation format. I run few tests with some scientific papers from PNAS and Nature, and my friend the output is just mind-blowing. So I thought may be we can add audio libraries to the spectrum of our content formats. What do u think?
ChatGPT:
That’s a fantastic idea—and absolutely on point with current trends in content consumption. Audio libraries are not just a “nice to have” anymore; they’re becoming essential, especially for platforms focused on education, science, or thought leadership. Here’s why adding an audio layer to your content strategy makes strategic sense:
🚀 Why This Is a Smart Move
- Accessibility & Inclusivity
- Not everyone reads long articles or white papers. Audio summaries make content accessible for people who prefer listening, including those with visual impairments or reading difficulties.
- Multitasking-Friendly
- Your audience can now consume high-quality geopolitical analyses or scientific briefings while commuting, walking, or cooking.
- Repurposing Existing Assets
- You already have a rich pipeline of structured content (articles, summaries, reports). With tools like NotebookLM or TTS engines, these can be easily converted into audio episodes or podcast-style clips.
- SEO + Engagement Boost
- Audio content increases time spent on page and opens the door to Google podcast search and audio snippet indexing.
- New Channels & Discoverability
- You can publish on Spotify, Apple Podcasts, and YouTube (as audiograms or voiced slideshows) to reach entirely new audiences.
🔧 Implementation Pathway (Fully Automatable!)
Here’s a possible integration for your existing Make.com + Airtable + WordPress setup:
- Script Generation
- Use ChatGPT or your custom assistant to auto-generate an engaging audio script for each article or summary.
- Voice Synthesis
- Use high-quality TTS APIs (e.g. ElevenLabs, PlayHT, or Amazon Polly) to convert scripts into lifelike audio.
- Storage & Embedding
- Upload audio to a platform like SoundCloud, Spotify (via Anchor), or your own CDN. Embed the player in your WordPress posts.
- Categorized Audio Library
- Create an audio archive page with filtering by theme, region, or tag (can be automated via WordPress custom taxonomies and CPTs).
- Distribution
- Auto-publish snippets or full episodes as:
- Reels or Shorts with waveform animations (via Pictory or Headliner)
- Posts on LinkedIn, X, Facebook
- Episodes on Spotify or Substack podcasts
- Auto-publish snippets or full episodes as:
🎯 Strategic Bonus
You can even experiment with AI voice cloning (e.g. use your own voice or a branded persona like “Dr. Lexicon”) to create a signature style and deepen your brand identity.
If you want, I can help you:
- Design an audio content pipeline diagram
- Build an Airtable + Make.com scenario for it
- Select the best voice synthesis tools
- Develop prompt templates for summarizing + scripting
Would you like me to draft that pipeline?
You:
Design an audio content pipeline diagram
ChatGPT:
Here is a high-level Audio Content Pipeline Diagram designed specifically for your workflow (Make.com + Airtable + WordPress + AI tools like ChatGPT and Pictory). It’s optimized for turning written content (articles, summaries, reports) into high-quality audio resources, fully automatable.
🔁 AUDIO CONTENT PIPELINE (Mermaid Diagram)
graph TD
A1[📥 Content Source<br>(Article / Summary / Report)] --> B1[🧠 Generate Audio Script<br>via ChatGPT API]
B1 --> C1{🎙️ Choose Voice Style}
C1 -->|Standard TTS| D1[🔊 Generate Audio<br>via Amazon Polly / Google TTS]
C1 -->|Natural AI Voice| D2[🗣️ Generate Audio<br>via ElevenLabs / PlayHT / Resemble AI]
D1 & D2 --> E1[🧾 Metadata & Tags<br>in Airtable Audio Table]
E1 --> F1[💾 Upload Audio File<br>to CDN / Podcast Host]
F1 --> G1[📰 Embed Player in WordPress Post]
G1 --> H1[🎧 Auto-publish to Audio Library Page]
G1 --> H2[📱 Generate Audiogram<br>via Pictory / Headliner]
H2 --> I1[📢 Distribute to Social Media<br>(Instagram Reels, LinkedIn, TikTok)]
F1 --> J1[🎙️ Optional Podcast Feed<br>via RSS or Anchor]
J1 --> K1[🌐 Platforms: Spotify, Apple, Google Podcasts]
style A1 fill:#f0f8ff,stroke:#333,stroke-width:1px
style B1 fill:#e6f2ff
style C1 fill:#fff3e0
style D1,D2 fill:#d1f0d1
style E1,F1,G1 fill:#e8e8e8
style H1,H2,I1,J1,K1 fill:#ffe0f0
🧩 Component Breakdown
Step | Description |
---|---|
A1 | Source content from Airtable or auto-generated articles |
B1 | Use ChatGPT to create a human-friendly spoken script |
C1 | Choose voice style: standard TTS or ultra-realistic AI |
D1/D2 | Use APIs to synthesize audio |
E1 | Store audio metadata (title, duration, speaker, tags, URL) |
F1 | Upload to your CDN, Anchor, or podcast hosting platform |
G1 | Embed audio player in your WordPress post (auto-update) |
H1 | Auto-display in searchable/filterable audio library |
H2 | Convert to visual audiograms for social distribution |
I1 | Push to Reels, Shorts, LinkedIn, etc. |
J1/K1 | Optionally create a podcast stream |
Would you like me to help:
- Design the Airtable schema for storing your audio content?
- Write the Make.com automation scenario?
- Suggest the best TTS provider based on your tone/brand?
Let’s take it to the next level!
You:
I got both the theme and the MP3 Audio Player – Music Player, Podcast Player & Radio by Sonaar; the idea is to create a sort of dedicated “podcast” subsite in my geoscenarios wordpress multisite installation
ChatGPT:
Perfect. With the Sonaar MP3 Audio Player and a dedicated podcast subsite in your GeoScenarios multisite, you’re setting the stage for a powerful, scalable audio library that feels like a professional geo-podcast hub.
Here’s how we can align all the moving pieces to create your GeoScenarios Audio Hub (subsite) — and fully integrate it into your automation and content strategy.
🎯 GOAL
Build a dedicated subsite (e.g., podcast.geoscenarios.world
) that:
- Aggregates audio summaries, expert voice clips, and narrated foresight briefings
- Auto-embeds audio players (Sonaar) in posts/pages
- Offers a filterable/searchable library
- Powers a podcast RSS feed (for Spotify/Apple Podcasts)
- Links to your existing content base in the main site
⚙️ SYSTEM ARCHITECTURE OVERVIEW
🌐 WordPress Multisite Structure
www.geoscenarios.world
→ Main site for editorial + visual contentpodcast.geoscenarios.world
→ Subsite dedicated to audio content only- Theme: Compatible with Sonaar
- Plugins:
- 🎵 Sonaar MP3 Player
- 🔗 Multisite Content Copier (to sync content if needed)
- 📡 Seriously Simple Podcasting (optional, for RSS feed generation)
🔁 AUTOMATED AUDIO PIPELINE — REVISED FOR SUBSITE
graph TD
A1[✍️ Article / Summary Created<br>on Main GeoScenarios Site] --> B1[🧠 Script Generation<br>via GPT Assistant (Make.com)]
B1 --> C1[🎙️ Voice Synthesis<br>(ElevenLabs / PlayHT / Polly)]
C1 --> D1[💾 Upload MP3<br>to WP Media Library of Podcast Subsite]
D1 --> E1[📥 Auto-create WordPress Post<br>with Sonaar Player Embedded]
E1 --> F1[📡 Update Podcast RSS Feed<br>via Seriously Simple Podcasting]
E1 --> G1[📚 Audio Archive Page Updated]
E1 --> H1[📣 Post Shared to Social Media<br>(Reels, Audiograms, etc.)]
style A1 fill:#f0f8ff
style B1,C1 fill:#e6f2ff
style D1,E1 fill:#f0fff0
style F1,G1,H1 fill:#fdf5e6
🗂️ AUDIO SUBSITE STRUCTURE (TAXONOMY)
Element | Example |
---|---|
🎧 CPT: Podcast Episode | “World Order After Trump 2.0” |
📁 Category | “US Elections 2024” |
🏷️ Tags | “Foresight”, “Nuclear Deterrence”, “SSPs” |
📅 Series (optional) | “GeoScenarios Briefings” |
🔌 SONAR INTEGRATION
Sonaar offers:
- Gutenberg blocks + shortcodes for embedding
- Sticky player bar across site
- Playlist support (you can group audios by scenario cluster or region)
- Waveform visualizer (adds a modern, pro feel)
In your automation:
- Use Make.com to send post content + MP3 URL
- Insert
[sonaar_audioplayer mp3="URL.mp3" title="..." artist="..."]
shortcode into post content
🧠 SMART AUTOMATION IDEAS
- Auto-post from Airtable row with:
- MP3 link
- Title / Summary
- Tags / Category
- Transcript (optional)
- Sonaar shortcode
- Auto-generate transcripts (via AssemblyAI) and embed below player
- Auto-create audiograms using Pictory or Headliner and push to Reels
- Auto-distribute via podcast RSS to Spotify, Apple, Google
Would you like me to now:
- Design the Airtable structure for this?
- Draft the Make.com scenario to auto-publish on the subsite with Sonaar player?
- Or help set up the subsite podcast theme and structure?
Let me know where you’d like to go next!
You:
Design the Airtable structure.
Draft the Make.com scenario to auto-publish on the subsite with Sonaar player.
ChatGPT:
Excellent. Let’s now design both components:
🗂️ Airtable Structure for Podcast Subsite
Create a base called GeoScenarios Podcast Hub
with a main table: 🎧 Episodes
✅ Table: 🎧 Episodes
Field Name | Type | Description |
---|---|---|
🎙️ Title | Single line text | Title of the podcast episode |
🎧 Audio File URL | URL | Direct MP3 file link (from TTS provider or storage) |
🧾 Script / Summary | Long text | Episode summary or transcript |
📁 Category | Single select | e.g., “Foresight”, “Conflict”, “Climate Risk” |
🏷️ Tags | Multiple select | Add keywords like “Trump 2.0”, “China”, “Article 6” |
🎯 Focus Region | Single select | e.g., “USA”, “China”, “Middle East” |
📅 Publish Date | Date | Desired publish date |
🔗 WP Post Slug | Formula | Auto-generated slug (e.g., world-order-trump ) |
🎵 Sonaar Shortcode | Formula | [sonaar_audioplayer mp3="{Audio File URL}" title="{Title}"] |
✅ Status | Single select | To Publish / Published / Draft |
🤖 Make.com Scenario – Auto-Publish Podcast with Sonaar Player
🔁 Trigger
- Airtable → Watch Records
- Table:
🎧 Episodes
- Filter:
Status = "To Publish"
- Table:
🔧 Steps
- Airtable – Get Record
- Pull fields: Title, Audio File URL, Summary, Category, Tags, Publish Date, Sonaar Shortcode
- Text Formatter – Generate Post Slug
- Convert Title to lowercase, hyphenate for URL
- Text Aggregator – Create WordPress Content
- Markdown/HTML Body:
<p><strong>Summary:</strong></p> <p>{{Summary}}</p> <p>{{Sonaar Shortcode}}</p>
- Markdown/HTML Body:
- WordPress (Podcast Subsite) – Create Post
- Site URL:
podcast.geoscenarios.world
- Post Type:
post
or custompodcast_episode
- Title:
{{Title}}
- Content: From step 3
- Status:
publish
- Slug: From step 2
- Category: From Airtable
- Tags: From Airtable
- Site URL:
- Airtable – Update Record
- Set
Status = Published
- Add published post URL to a new
🔗 WP Post URL
field
- Set
🧩 Optional Enhancements
Feature | How to Add |
---|---|
📡 Podcast RSS Feed | Use plugin like “Seriously Simple Podcasting” on the subsite |
🗂️ Audio Archive | Create auto-updating page using WP Query Loop or plugin |
📋 Transcript Embed | Add AssemblyAI or Whisper API for transcript + embed below player |
📣 Audiogram Export | Use Pictory or Headliner to generate Reels and push via Make |
📆 Scheduled Publish | Add conditional module to delay WordPress post until publish date |
Would you like:
- The actual JSON blueprint to import this scenario into Make.com?
- Me to generate a sample Airtable record with data?
- Help with setting up the WordPress custom post type or RSS feed?
Let’s build the full system step-by-step if you’re ready.
You:
Do u think we can monetize this podcast channel through a fremium subscription model?
ChatGPT:
Absolutely—yes. A freemium subscription model for your podcast subsite is not only viable but strategically smart, especially considering the high-value geopolitical and foresight content you’re producing. Here’s how you could design and monetize it efficiently within your current WordPress multisite and automation ecosystem:
💸 WHY IT MAKES SENSE FOR GeoScenarios Podcast Hub
- Unique Value: You’re not offering generic commentary but curated, AI-enhanced geopolitical briefings—perfect for analysts, policy advisors, journalists, researchers, and educators.
- Content Stratification: Freemium allows you to give away enough value to hook listeners, while monetizing your deeper, more exclusive episodes and features.
- High Willingness-to-Pay Segment: Your target audience likely includes think tanks, institutions, and serious professionals who expect to pay for high-quality foresight intelligence.
🧱 FREEMIUM MODEL STRUCTURE
Tier | Access | Description |
---|---|---|
🆓 Free | Public Access | – Basic 5–10 min briefings |
- 1 episode/week
- RSS feed + audiogram
- Limited archive access | | 💼 Pro | Paid Subscription | – Full-length briefings (20–40 min)
- Bonus expert interviews
- Downloadable transcripts & PDFs
- Exclusive scenario episodes
- Custom RSS feed | | 🧠 Institutional | Team Access | – All Pro benefits + bulk seats
- Private webinars
- Early access to foresight reports
- Quarterly strategy decks |
🛠️ TECH STACK TO IMPLEMENT FREEMIUM
Feature | Plugin/Tool | Notes |
---|---|---|
🔐 Membership Control | MemberPress or Restrict Content Pro | Integrates with WordPress multisite & WooCommerce |
🪪 Login & Profiles | BuddyBoss (optional) | Optional if you want to build a full user community |
🧾 Payment Gateway | Stripe / PayPal via MemberPress | Recurring billing and access control |
📡 Podcast Feed Split | Castos or Seriously Simple Podcasting + Addons | To create premium RSS feeds for paying subscribers |
🔄 Automation | Make.com + Airtable | Auto tag content by access level and auto-publish |
📱 App (optional) | BuddyBoss App | You can add a “Premium Audio Library” section |
🎯 ACTIONABLE MONETIZATION IDEAS
✅ 1. Premium Feed for Subscribers
- Use Seriously Simple Podcasting + MemberPress to generate a private RSS feed.
- Subscribers can plug this into their favorite podcast apps.
✅ 2. Transcripts + Reports as Premium Downloads
- Auto-generate transcripts and publish as downloadable PDFs (gated).
✅ 3. Series-Only Access
- Create deep-dive multi-part scenario series (e.g. “Scenarios for the Arctic after 2030”).
✅ 4. Early Access / Ad-Free Listening
- Public gets content 2 weeks later or with sponsor messages.
✅ 5. Institutional Licensing
- Offer group licenses for media, universities, think tanks.
🧠 BONUS IDEA
Add a “Voice of GeoScenarios” AI assistant available only to Pro/Institutional users. It could answer Q&A based on the latest briefings and summarize scenario paths interactively.
Would you like me to:
- Design a monetization model canvas?
- Recommend the exact plugin setup for MemberPress or RCP?
- Or simulate how the freemium content flow would work in Make.com?
Let’s make this podcast a sustainable, revenue-generating knowledge engine.
You:
Design a monetization model canvas
ChatGPT:
Here’s a full Monetization Model Canvas for your GeoScenarios Podcast Subsite, optimized for a freemium subscription model with premium upsells and institutional licensing.
🎯 GeoScenarios Podcast Monetization Model Canvas
Component | Description |
---|---|
1. Value Proposition | Free geopolitical briefings & foresight audio summariesPremium in-depth scenario analyses, transcripts, and expert interviewsInstitutional intelligence for governments, media, academia, NGOs |
2. Target Segments | 🌍 Global citizens interested in geopolitics & futures thinking (Free)📊 Policy analysts, journalists, academics (Pro)🏛️ Think tanks, NGOs, governments, universities (Institutional) |
3. Channels | 📱 Podcast apps via public & premium RSS feeds🌐 GeoScenarios website & podcast subsite📩 Email newsletters📢 Social media (LinkedIn, Twitter, Instagram) |
4. Customer Relationships | Free tier: automated content delivery + email capturePro: gated content, direct email updates, exclusive episodesInstitutional: onboarding call, Slack/Discord group, webinar invites |
5. Revenue Streams | 💳 Monthly / yearly Pro subscriptions🏫 Institutional licensing (multi-seat, flat fee or per user)📁 Pay-per-episode (scenario series bundles)🎙️ Sponsorships or ads in free-tier episodes |
6. Key Resources | WordPress multisite + Sonaar + MemberPressAudio pipeline (ChatGPT + ElevenLabs)Make.com + Airtable automationContent IP (briefings, transcripts, scenarios) |
7. Key Activities | Scriptwriting and AI narrationAudio publishing and embeddingPremium content gating and deliverySubscription management + invoicingAnalytics + CRM tracking |
8. Key Partners | Voice AI (ElevenLabs / PlayHT)Hosting (Dreamhost, CDN, Sonaar Player)Payment processors (Stripe, PayPal)Email marketing (MailPoet / Mailerlite) |
9. Cost Structure | 📦 Web hosting + plugins (Sonaar, MemberPress)🔊 TTS API usage (e.g., ElevenLabs credits)👩💻 Automation platform (Make.com)📈 Stripe/PayPal fees👨🎨 Visual/audio production (optional freelancers or AI tools) |
🧩 OPTIONAL ADD-ONS
Add-on | Benefit |
---|---|
Private AI Audio Assistant | Give Pro/Institutional users access to a GPT assistant trained on episode transcripts |
Quarterly GeoScenarios PDF Reports | Downloadables as bonus gated content |
“Storyteller Mode” | Convert episodes into dramatized scenario storytelling audio for engagement |
Licensing for Media Use | Offer high-end institutional clients licensing rights to reuse content |
Would you like a Figma/Canva visual version of this canvas?
Or a Notion template to adapt and iterate over it in real time?
And if you want, I can also prepare a WordPress plugin stack recommendation with pricing, compatibility, and setup order.
You:
No; rather pricing
ChatGPT:
Great — let’s now focus on pricing, which is crucial for conversion and sustainability. Below is a tiered pricing model optimized for your GeoScenarios Podcast Hub, using the freemium strategy with options for both individual and institutional users.
💰 PRICING STRATEGY FOR GEOSCENARIOS PODCAST SUBSITE
🆓 Free Tier – $0/month
Target: Curious listeners, students, early adopters
Includes:
- 1 episode/week (5–10 min briefings)
- Public RSS feed
- Access to first 2 episodes of each mini-series
- No download/transcript access
- Occasional ads or sponsor mentions
💼 Pro Tier – $9/month or $90/year (early bird: $49/year)
Target: Journalists, analysts, educators, foresight enthusiasts
Includes:
- Full-length episodes (20–40 min)
- Exclusive expert interviews
- Downloadable transcripts (PDF or audio text)
- Early access to episodes
- Bonus content: e.g., “Trump 2.0 Watchlist”
- Premium private RSS feed (ad-free)
💡 Annual plan includes a bonus eBook or Scenario Deck
🧠 Institutional Tier – From $490/year
Target: Think tanks, governments, universities, media
Includes:
- Everything in Pro Tier
- 10–25 user licenses (students/staff)
- Internal-use license for research and briefings
- Access to “Institutional Only” audio series
- Quarterly live foresight roundtables (Zoom/Webinar)
- Dedicated onboarding and support
- Option for branded white-label feed
💼 Custom pricing for 100+ seats or API access to audio summaries
⚙️ BACK-END TIPS (MemberPress / RCP)
- Use MemberPress rules to gate audio posts by tier
- Enable drip content: lock future episodes behind a calendar-based release
- Create private podcast RSS feed per user (via plugin or Castos integration)
- Offer Stripe + PayPal options, monthly and annual plans
- Add an upsell block below free episodes (e.g., “Unlock the full scenario → Go Pro”)
📈 OPTIONAL EXPERIMENTS
Experiment | Price | Why |
---|---|---|
🎟️ Single Episode Purchase | $3.99 | Great for viral episodes or one-off listeners |
🎁 Founding Member Lifetime Plan | $149 (1-time) | Generate early revenue and loyalty |
📚 Scenario Bundle (Thematic) | $29–$49 | 3–5 episodes + transcripts + deck |
Would you like me to:
- Simulate potential revenue projections for this pricing model?
- Suggest the best plugins and setup for implementing it?
- Or write the sales page copy for each plan?
Let’s get your premium geopodcast monetized the smart way.
You:
Simulate potential revenue projections for this pricing model
ChatGPT:
Here are the simulated annual revenue projections based on your current pricing model and estimated subscriber base. Let me know if you want to run alternate growth or pricing scenarios!